Walk your talk: An experimental investigation of the relationship between word of mouth and communicators' loyalty

Journal of Service Research

Volumn 14, Issue 1, 2011, Pages 93-107

  Garnefeld, Ina ^a   Helm, Sabrina ^b   Eggert, Andreas ^a  

^a UNIVERSITY OF PADERBORN   (Germany)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

customer experience; customer expertise; customer loyalty; experimental study; word of mouth

Indexed keywords

EID: 78650687743     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670510384981     Document Type: Article

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