Recurring goals and learning: The impact of successful reward attainment on purchase behavior

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 268-281

  Drèze, Xavier ^a   Nunes, Joseph C ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Goals; Learning; Loyalty programs; Rewards; Self efficacy

Indexed keywords

EID: 79955449415     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.268     Document Type: Article

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