A review of life cycle based ecological marketing strategy for new product development in the organizational environment

Journal of Cleaner Production

Volumn 95, Issue , 2015, Pages 1-15

  Lockrey, Simon ^a  

^a RMIT UNIVERSITY   (Australia)

Author keywords

Ecological marketing; Life cycle assessment; Life cycle marketing strategy; Marketing strategy; New product development; Organizational environment

Indexed keywords

COMMERCE; ECOLOGY; MARKETING; PRODUCT DEVELOPMENT; STRATEGIC PLANNING; SUSTAINABLE DEVELOPMENT;

ECOLOGICAL IMPACTS; ECOLOGICAL SUSTAINABILITY; LIFE CYCLE ASSESSMENT (LCA); MARKETING PROCESS; MARKETING STRATEGY; NEW PRODUCT DEVELOPMENT; ORGANIZATIONAL ENVIRONMENT; THEORETICAL FRAMEWORK;

LIFE CYCLE;

EID: 84927175733     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2015.02.022     Document Type: Review

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