Marketing strategies in the age of sustainable development: Evidence from the food industry

Business Strategy and the Environment

Volumn 19, Issue 7, 2010, Pages 401-416

  Belz, Frank Martin ^a   Schmidt Riediger, Birte ^a  

^a TUM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Drivers; Marketing; Strategy; Sustainability; Typology

Indexed keywords

CONSUMPTION BEHAVIOR; FOOD INDUSTRY; INDUSTRIAL COMPETITION; MARKET DEVELOPMENT; MARKETING; PROFITABILITY; STRATEGIC APPROACH; SUSTAINABILITY; SUSTAINABLE DEVELOPMENT;

EID: 78650424013     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.649     Document Type: Article

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