Market orientation in the context of SMEs: A conceptual framework

Journal of Business Research

Volumn 64, Issue 12, 2011, Pages 1320-1326

  Raju, P S ^a   Lonial, Subhash C ^a   Crum, Michael D ^a  

^a UNIVERSITY OF LOUISVILLE   (United States)

Author keywords

Market orientation; Small business marketing; Small business strategy; SME performance

Indexed keywords

EID: 80052870882     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.12.002     Document Type: Article

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