When should RD&E and marketing collaborate? The moderating role of explorationexploitation and environmental uncertainty

Journal of Product Innovation Management

Volumn 29, Issue 1, 2012, Pages 144-157

  Calantone, Roger ^a   Rubera, Gaia ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

AUTO INDUSTRY; COSTS AND BENEFITS; CULTURAL DIFFERENCE; E-MARKETING; ENVIRONMENTAL UNCERTAINTY; INNOVATION PROGRAMS; MANAGERIAL PRACTICES; MARKETING DEPARTMENTS; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; NEW PRODUCT PERFORMANCE; OPTIMAL LEVEL; PARTIAL LEAST SQUARES; PROGRAM PERFORMANCE; RESOURCE DEPENDENCIES;

INDUSTRY; MODERATORS; PRODUCT DEVELOPMENT;

MARKETING;

EID: 81555220902     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00884.x     Document Type: Article

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