Marketing's contribution to the implementation of business strategy: An empirical analysis

Strategic Management Journal

Volumn 22, Issue 11, 2001, Pages 1055-1067

  Slater, Stanley F ^a   Olson, Eric M ^b  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

Business strategy; Marketing strategy; Performance strategy types; Strategy implementation

Indexed keywords

EID: 0008924607     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/smj.198     Document Type: Article

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