Children's consumption behavior in response to food product placements in movies

Journal of Consumer Behaviour

Volumn 14, Issue 2, 2015, Pages 127-136

  Matthes, Jörg ^a   Naderer, Brigitte ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84924514787     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1507     Document Type: Article

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