Comparing TV ads and advergames targeting children: The impact of persuasion knowledge on behavioral responses

Journal of Advertising

Volumn 42, Issue 2-3, 2013, Pages 264-273

  Panic, Katarina ^a   Cauberghe, Verolien ^a   De Pelsmacker, Patrick ^b  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877981407     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.774605     Document Type: Article

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