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Volumn 615, Issue 1, 2008, Pages 102-118

The effects of food marketing on children's preferences: Testing the moderating roles of age and gender

Author keywords

Advertising; Children; Food marketing; Persuasion

Indexed keywords


EID: 37349101555     PISSN: 00027162     EISSN: 15523349     Source Type: Journal    
DOI: 10.1177/0002716207308952     Document Type: Article
Times cited : (66)

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