Appeals in television advertising: A content analysis of commercials aimed at children and teenagers

Communications

Volumn 27, Issue 3, 2002, Pages 349-364

  Buijzen, Moniek ^a   Valkenburg, Patti M ^a  

^a NONE

Author keywords

Advertising; Children; Content analysis; Gender differences; Gender role stereotypes; Teenagers

Indexed keywords

EID: 17444372618     PISSN: 03412059     EISSN: 16134087     Source Type: Journal    
DOI: 10.1515/comm.27.3.349     Document Type: Article

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