Do children's cognitive advertising defenses reduce their desire for advertised products?

Communications

Volumn 34, Issue 3, 2009, Pages 287-303

  Rozendaal, Esther ^a   Buijzen, Moniek ^a   Valkenburg, Patti ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Advertising effects; Advertising literacy; Children; Cognitive advertising defenses

Indexed keywords

EID: 77449114731     PISSN: 03412059     EISSN: 16134087     Source Type: Journal    
DOI: 10.1515/COMM.2009.018     Document Type: Review

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