Mass or only "niche customization"? Why we should interpret configuration toolkits as learning instruments

Journal of Product Innovation Management

Volumn 31, Issue 6, 2014, Pages 1214-1234

  Franke, Nikolaus ^a,b   Hader, Christopher ^c  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b Vienna User Innovation Research Initiative   (Austria)

^c ACCENTURE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER AIDED MANUFACTURING; CONSUMER BEHAVIOR; PRODUCT DESIGN; PRODUCT DEVELOPMENT;

AFFECTIVE REACTIONS; FEED BACK INFORMATION; INCENTIVE COMPATIBLE; INDIVIDUAL CUSTOMERS; MASS CUSTOMIZATION; NEW PRODUCT DEVELOPMENT; PRODUCTION TECHNOLOGY; REPRESENTATIVE SAMPLE;

SALES;

EID: 84908059776     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12137     Document Type: Article

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