Influences of customer preference development on the effectiveness of recommendation strategies

Electronic Commerce Research and Applications

Volumn 8, Issue 5, 2009, Pages 263-275

  Kwon, Kwiseok ^a   Cho, Jinhyung ^b   Park, Yongtae ^a  

^a Seoul National University   (South Korea)

^b Dongyang University   (South Korea)

Author keywords

Customer preference development; Preference stability; Recommendation agent; Recommendation strategy; Self insight

Indexed keywords

CUSTOMER PREFERENCE DEVELOPMENT; PREFERENCE STABILITY; RECOMMENDATION AGENT; RECOMMENDATION STRATEGY; SELF-INSIGHT;

SALES; STRATEGIC PLANNING;

CUSTOMER SATISFACTION;

EID: 70349989024     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.04.004     Document Type: Article

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