Mass-customisation in marketing: The consumer perspective

Journal of Consumer Marketing

Volumn 20, Issue 5, 2003, Pages 463-479

  Bardakci, Ahmet ^a   Whitelock, Jeryl ^b  

^a PAMUKKALE UNIVERSITY   (Turkey)

^b UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Consumer research; Marketing; Mass customization

Indexed keywords

EID: 84986079161     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310489689     Document Type: Article

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