Wanting a Bit(e) of everything: Extending the valuation effect to variety seeking

Journal of Consumer Research

Volumn 34, Issue 3, 2007, Pages 386-394

  Goukens, Caroline ^a   Dewitte, Siegfried ^b   Pandelaere, Mario ^b   Warlop, Luk ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348866043     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/518542     Document Type: Article

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