Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies

Journal of Hospitality and Tourism Research

Volumn 38, Issue 3, 2014, Pages 330-360

  Lee, Chung Hun ^a   Cranage, David A ^b  

^a GEORGE MASON UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

attitude change; negative online word of mouth communication; opinion consensus; organizational response strategy; potential consumers

Indexed keywords

EID: 84907205516     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012451455     Document Type: Article

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