Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities

Journal of Marketing Theory and Practice

Volumn 15, Issue 1, 2007, Pages 41-51

  DeCarlo, Thomas E ^a   Laczniak, Russell N ^b   Motley, Carol M ^c   Ramaswami, Sridhar ^b  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c FLORIDA A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846519525     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150103     Document Type: Article

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