Integrating multiple opinions: The role of aspiration level on consumer response to critic consensus

Journal of Consumer Research

Volumn 25, Issue 1, 1998, Pages 38-51

  West, Patricia M ^a   Broniarczyk, Susan M ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032377678     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209525     Document Type: Article

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