The use of qualitative research methods in quantitative science: A review

Journal of Sensory Studies

Volumn 29, Issue 4, 2014, Pages 234-247

  Jervis, M G ^a   Drake, M A ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRODUCT DEVELOPMENT;

CONSUMER DEMANDS; QUALITATIVE METHOD; QUALITATIVE RESEARCH; QUALITATIVE RESEARCH METHODS; QUANTITATIVE METHODOLOGY; QUANTITATIVE PROFILING; QUANTITATIVE RESEARCH; RESEARCH METHODS;

CONSUMER BEHAVIOR;

EID: 84906089287     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/joss.12101     Document Type: Article

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