Application of ethnography and conjoint analysis to determine key consumer attributes for latte-style coffee beverages

Journal of Sensory Studies

Volumn 27, Issue 1, 2012, Pages 48-58

  Jervis, S M ^a   Lopetcharat, K ^a   Drake, M A ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COFFEE BEVERAGES; CONJOINT ANALYSIS; CONSUMER CHOICE; CONSUMER RESPONSE; CONSUMER SEGMENTS; FAT CONTENTS; HEALTH CONSCIOUS; ROBUST TECHNIQUE;

SURVEYS;

BEVERAGES;

EID: 84856419309     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2011.00366.x     Document Type: Article

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