Consumer Attitudes And Expectations Of Ginseng Food Products Assessed By Focus Groups And Conjoint Analysis

Journal of Sensory Studies

Volumn 26, Issue 5, 2011, Pages 346-357

  Chung, Hee Sook ^a   Hong, Hee Do ^b   Kim, Kyungtack ^b   Cho, Chang Won ^b   Moskowitz, Howard R ^c   Lee, Soo Yeun ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b Korea Food Research Institute   (South Korea)

^c MOSKOWITZ JACOBS INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ASIAN MARKETS; BIOACTIVE COMPOUNDS; CONCEPT ELEMENTS; CONJOINT ANALYSIS; CONSUMER ATTITUDES; FOCUS GROUPS; FOOD MANUFACTURERS; FUNCTIONAL FOODS; HEALTH EFFECTS; LOW LEVEL; MARKET POTENTIAL; MARKETING STRATEGY; PRODUCT CONCEPTS; PRODUCT TYPES;

COMMERCE; MARKETING;

FOOD PRODUCTS;

PANAX GINSENG; THEOBROMA CACAO;

EID: 80053518702     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2011.00350.x     Document Type: Article

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