The effect of digital signage on shoppers' behavior: The role of the evoked experience

Journal of Business Research

Volumn 67, Issue 11, 2014, Pages 2250-2257

  Dennis, Charles ^a   Josko Brakus J ^b   Gupta, Suraksha ^c   Alamanos, Eleftherios ^a  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

^c BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Aesthetics of experience; Brand experience; Digital signage; Shopping experience; Store atmospherics

Indexed keywords

EID: 84905577794     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.06.013     Document Type: Article

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