Online reviews as a feedback mechanism for hotel CRM systems

Anatolia

Volumn 26, Issue 1, 2015, Pages 5-20

  Assimakopoulos, Costas ^a   Papaioannou, Eugenia ^b   Sarmaniotis, Christos ^a   Georgiadis, Christos K ^b  

^a ALEXANDER TECHNOLOGICAL EDUCATIONAL INSTITUTE OF THESSALONIKI   (Greece)

^b UNIVERSITY OF MACEDONIA   (Greece)

Author keywords

CRM; Feedback (reputation) mechanism; Online reviews

Indexed keywords

HOTEL INDUSTRY; INDUSTRIAL PERFORMANCE; INTERNET; PERCEPTION; SERVICE PROVISION;

EID: 84903329479     PISSN: 13032917     EISSN: 21566909     Source Type: Journal    
DOI: 10.1080/13032917.2014.933707     Document Type: Review

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