Website effectiveness for bricks and mortar travel retailers

Anatolia

Volumn 16, Issue 1, 2005, Pages 63-78

  Choi, Soojin ^a   Morrison, Alastair M ^b  

^a PURDUE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Brick and mortar travel retailers (BMTR); Modified Balanced Scorecard approach; Retail travel agencies; Website performance

Indexed keywords

E-COMMERCE; INTERNET; RETAILING;

NORTH AMERICA; UNITED STATES; WESTERN HEMISPHERE; WORLD;

EID: 23044435879     PISSN: 13032917     EISSN: None     Source Type: Journal    
DOI: 10.1080/13032917.2005.9687165     Document Type: Article

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