메뉴 건너뛰기




Volumn 14, Issue 6, 2002, Pages 274-285

A data mining approach to developing the profiles of hotel customers

Author keywords

Customer satisfaction; Hotels; Management; Service quality

Indexed keywords


EID: 84986166011     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110210436814     Document Type: Article
Times cited : (57)

References (21)
  • 1
    • 0004049728 scopus 로고    scopus 로고
    • Addison-Wesley Longman Limited, Harlow.
    • Adriaans, P. and Zantinge, D. (1998), Data Mining, Addison-Wesley Longman Limited, Harlow.
    • (1998) Data Mining
    • Adriaans, P.1    Zantinge, D.2
  • 5
    • 33746613753 scopus 로고
    • A study on the business free independent traveler's market segmentation in accordance with hotel selection factors
    • Chung, K. and Hahn, S. (1995), “A study on the business free independent traveler's market segmentation in accordance with hotel selection factors”, Korean Hotel Administration Review, Vol. 3 No. 2, pp. 125-55.
    • (1995) Korean Hotel Administration Review , vol.3 , pp. 125-155
    • Chung, K.1    Hahn, S.2
  • 6
    • 77957872714 scopus 로고    scopus 로고
    • Relationship segmentation: the enhancement of databases to support relationship marketing
    • in Parvatiyar, A. and Sheth, J.N. (Eds), Proceedings of the Third Research Conference on Relationship Marketing, Emory University, Atlanta, GA
    • Cumby, J.A. and Barnes, J.G. (1996), “Relationship segmentation: the enhancement of databases to support relationship marketing”, in Parvatiyar, A. and Sheth, J.N. (Eds), Contemporary Knowledge of Relationship Marketing, Proceedings of the Third Research Conference on Relationship Marketing, Emory University, Atlanta, GA, pp. 14-24.
    • (1996) Contemporary Knowledge of Relationship Marketing , pp. 14-24
    • Cumby, J.A.1    Barnes, J.G.2
  • 10
    • 84986025115 scopus 로고
    • Customer evaluation of hotel service quality
    • Kim, D. (1995), “Customer evaluation of hotel service quality”, Korean Hotel Administration Review, Vol. 3 No. 2, pp. 69-92.
    • (1995) Korean Hotel Administration Review , vol.3 , pp. 69-92
    • Kim, D.1
  • 11
    • 84986154121 scopus 로고    scopus 로고
    • available at: http://www.knto.or.kr/cai-bin/TSS/tss_main.cgi?_year2000&i_type=13
    • Korean Tourism Organisation (2000), available at: http://www.knto.or.kr/cai-bin/TSS/tss_main.cgi?_year2000&i_type=13
    • (2000)
  • 12
    • 38149144964 scopus 로고
    • The measurement of gaps in the quality of hotel services
    • Lewis, R.C. (1987), “The measurement of gaps in the quality of hotel services”, International Journal of Hospitality Management, Vol. 6 No. 2, pp. 83-8.
    • (1987) International Journal of Hospitality Management , vol.6 , pp. 83-88
    • Lewis, R.C.1
  • 13
    • 0346962296 scopus 로고    scopus 로고
    • Data mining update: new models to pursue old objectives
    • Menon, S. and Sharda, R. (1999), “Data mining update: new models to pursue old objectives”, OR/MS Today, Vol. 26 No. 3, pp. 26-9.
    • (1999) OR/MS Today , vol.26 , pp. 26-29
    • Menon, S.1    Sharda, R.2
  • 14
    • 0242360316 scopus 로고    scopus 로고
    • Competitive benchmarking of Korean luxury hotels using the analytic hierarchy process and competitive gap analysis
    • Min, H. and Min, H. (1996), “Competitive benchmarking of Korean luxury hotels using the analytic hierarchy process and competitive gap analysis”, Journal of Services Marketing, Vol. 10 No. 3, pp. 58-72.
    • (1996) Journal of Services Marketing , vol.10 , pp. 58-72
    • Min, H.1    Min, H.2
  • 15
    • 0242297347 scopus 로고    scopus 로고
    • Benchmarking the quality of hotel service: managerial perspectives
    • Min, H. and Min, H. (1997), “Benchmarking the quality of hotel service: managerial perspectives”, International Journal of Quality and Reliability Management, Vol. 14 No. 6, pp. 582-97.
    • (1997) International Journal of Quality and Reliability Management , vol.14 , pp. 582-597
    • Min, H.1    Min, H.2
  • 21
    • 33746658742 scopus 로고    scopus 로고
    • What customers really want: how that affects what services to deliver
    • in Zemke, R. and Woods, J.A. (Eds), AMCOM, HRD Press, Amherst, MA.
    • Zifko-Baliga, G.M. (1999), “What customers really want: how that affects what services to deliver”, in Zemke, R. and Woods, J.A. (Eds), Best Practices in Customer Service, pp. 96-103, AMCOM, HRD Press, Amherst, MA.
    • (1999) Best Practices in Customer Service , pp. 96-103
    • Zifko-Baliga, G.M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.