The relationships between CRM, RQ, and CLV based on different hotel preferences

International Journal of Hospitality Management

Volumn 30, Issue 2, 2011, Pages 262-271

  Wu, Shwu Ing ^a   Li, Pei Chi ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Customer Lifetime Value; Customer Relationship Management; Relationship Quality

Indexed keywords

EID: 79751525715     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2010.09.011     Document Type: Article

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