Customer relationship management in tourism: Management needs and research applications

Journal of Travel Research

Volumn 50, Issue 4, 2011, Pages 356-364

  Vogt, Christine A ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

customer loyalty and satisfaction; information technology; knowledge management; market research; marketing strategy

Indexed keywords

CONSUMPTION BEHAVIOR; INFORMATION TECHNOLOGY; KNOWLEDGE; MARKETING; TOURISM MANAGEMENT; TOURISM MARKET; TRAVEL DEMAND;

EID: 79958108872     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510368140     Document Type: Article

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