Business model transformation in moving to a cross-channel retail strategy: A case study

International Journal of Electronic Commerce

Volumn 18, Issue 4, 2014, Pages 69-96

  Cao, Lanlan ^a  

^a NEOMA BUSINESS SCHOOL   (France)

Author keywords

Business model; Chinese retail; Cross channel retailing; E tail; Online retail

Indexed keywords

EID: 84902689470     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415180403     Document Type: Article

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