The behavioral implications of consumer trust across brick-and-mortar and online retail channels

Journal of Marketing Channels

Volumn 11, Issue 4, 2004, Pages 61-87

  Chen, Qimei ^a   Griffith, David A ^b   Wan, Fang ^c  

^a UNIVERSITY OF HAWAII   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Channel integration; Crosschannel synchronization; E commerce; Online retailing

Indexed keywords

EID: 84855434306     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v11n04_05     Document Type: Article

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