Effects of multichannel coordination and e-commerce outsourcing on online retail performance

Journal of Marketing Channels

Volumn 16, Issue 4, 2009, Pages 359-374

  Pentina, Iryna ^a   Hasty, Ronald W ^b  

^a UNIVERSITY OF TOLEDO   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

E commerce outsourcing; Multichannel coordination; Multichannel retailing; Sales performance

Indexed keywords

EID: 84991475686     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690903188021     Document Type: Article

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