A hybrid firm's pricing strategy in electronic commerce under channel migration

International Journal of Electronic Commerce

Volumn 14, Issue 1, 2009, Pages 11-54

  Kauffman, Robert ^a   Lee, Dongwon ^b   Lee, Jung ^b   Yoo, Byungjoon ^c  

^a ARIZONA STATE UNIVERSITY   (United States)

^b Korea University   (South Korea)

^c Seoul National University   (South Korea)

Author keywords

Business policy; Channel migration; Channel switching costs; E commerce; Empirical research; Hybrid firm; Loyalty; Marketing; On line channel; Pricing models; Pricing strategy

Indexed keywords

EID: 70249151486     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415140101     Document Type: Article

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