A meta-analysis of loss aversion in product choice

Journal of Retailing

Volumn 90, Issue 2, 2014, Pages 182-197

  Neumann, Nico ^a   Böckenholt, Ulf ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Loss aversion; Meta analysis; Multilevel modeling; Reference dependent choice

Indexed keywords

EID: 84902546955     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.02.002     Document Type: Article

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