Choice by Value Encoding and Value Construction: Processes of Loss Aversion

Journal of Experimental Psychology: General

Volumn 140, Issue 3, 2011, Pages 303-324

  Willemsen, Martijn C ^a   Böckenholt, Ulf ^b   Johnson, Eric J ^c  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b NORTHWESTERN UNIVERSITY   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (Netherlands)

Author keywords

Decision making; Loss aversion; Multilevel analysis; Preference construction; Process tracing

Indexed keywords

EID: 79961196246     PISSN: 00963445     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0023493     Document Type: Article

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