When do losses loom larger than gains?

Journal of Marketing Research

Volumn 42, Issue 2, 2005, Pages 134-138

  Ariely, Dan ^a   Huber, Joel ^b   Wertenbroch, Klaus ^c  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b DUKE UNIVERSITY   (United States)

^c INSEAD   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18444385100     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.2.134.62283     Document Type: Article

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