Estimating heterogeneous price thresholds

Marketing Science

Volumn 25, Issue 4, 2006, Pages 384-391

  Terui, Nobuhiko ^a   Dahana, Wirawan Dony ^b  

^a TOHOKU UNIVERSITY   (Japan)

^b OSAKA UNIVERSITY   (Japan)

Author keywords

Bayesian MCMC; Brand choice; Discontinuous likelihoods; Heterogeneity; Latitude of price acceptance; Price threshold; Reference effect; Scanner panel data

Indexed keywords

EID: 33747499519     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0181     Document Type: Article

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