Alternative models for capturing the compromise effect

Journal of Marketing Research

Volumn 41, Issue 3, 2004, Pages 237-257

  Kivetz, Ran ^a   Netzer, Oded ^a   Srinivasan, V ^b  

^a Columbia University ^*  (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1442276823     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.3.237.35990     Document Type: Review

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