Modeling Preference and Structural Heterogeneity in Consumer Choice

Marketing Science

Volumn 15, Issue 2, 1996, Pages 152-172

  Kamakura, Wagner A ^a   Kim, Byung Do ^a   Lee, Jonathan ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Brand choice; Finite mixture model; Household heterogeneity; Market structure; Nested logit

Indexed keywords

EID: 0030495031     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.2.152     Document Type: Article

References (24)

1. Borsch-Supan, A. (1990), "On the Compatibility of Nested Logit Models with Utility Maximization," Journal of Econometrics, 43, 373-388.
2. Bozdogan, H. (1993), "Mixture-Model Cluster Analysis Using Model Selection Criteria and a New Informational Measure of Complexity," in Multivariate Statistical Modeling, Vol. 2, H. Bozdogan, (Eds). Dordrecht, The Netherlands: Kluwer Academic Publishers.
3. Brownstone, D. and K. A. Small (1989), "Efficient Estimation of Nested Logit Models," Journal of Business and Economic Statistics, 7, 67-74.
4. Chamberlin, G. (1980), "Analysis of Covariance With Qualitative Data," Review of Economic Studies, 47, 225-238.
5. Colombo, R. A. and D. G. Morrison (1989), "A Brand Switching Model with Implications for Marketing Strategies," Marketing Science, 8, 88-99.
6. Currim, I. S., R. J. Meyer, and N. T. Le (1988), "Disaggregate Tree-Structured Modeling of Consumer Choice Data," Journal of Marketing Research, 25, 253-265.
7. DeSarbo, W. S., M. Wedel, M. Vriens, and V. Ramaswamy (1992), "Latent Class Metric Conjoint Analysis," Marketing Letters, 3, 273-288.
8. Gonul, F. and K. Srinivasan (1993), "Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues," Marketing Science, 12, 213-229.
9. Grover, R. and V. Srinivasan (1987), "A Simultaneous Approach to Market Segmentation and Market Structuring," Journal of Marketing Research, 24, 139-153.
10. Guadagni, P. and J. Little (1983), "A Logit Model of Brand Choice," Marketing Science, 2, 203-238.
11. Gupta, S. and P. K. Chintagunta (1994), "On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models," Journal of Marketing Research, 31, 128-136.
12. Heckman, J. J. and B. Singer (1984), "A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data," Econometrica, 52(2), 271-320.
13. Jones, J. M. and J. T. Landewehr (1988), "Removing Heterogeneity Bias from Logit Model Estimation," Marketing Science, 7, 41-59.
14. Kalwani, M. U. and D. G. Morrison (1977), "A Parsimonious Description of the Hendry System," Management Science, 23(5), 467-477.
15. Kamakura, W. A., M. Wedel, and J. Agrawal (1994), "Concomitant Variable Latent Class Models for Conjoint Analysis," International Journal of Research in Marketing, 11, 451-464.
16. Kamakura, W. (1991), "Estimating Flexible Distributions of Ideal-Points with External Analysis of Preference," Psychometrika, 56, 419-448.
17. _ and G. J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26, 379-390.
18. Kannan, P. K. and G. P. Wright (1991), "Modeling and Testing Structured Markets: A Nested Logit Approach," Marketing Science, 10, 58-82.
19. Krishnarmurthi, L. and S. P. Raj (1988), "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, 7, 1-20.
20. Louviere, J. J. and G. Woodworth (1983), "Design and Analysis of Simulated Consumer Choice or Allocation Experiments: A Method Based on Aggregate Data," Journal of Marketing Research, 20, 350-367.
21. McFadden, D. (1981), "Econometric Models of Probabilistic Choice," in Structural Analysis of Discrete Data With Econometric Applications, Charles F. Manski and Daniel McFadden (Eds.). Cambridge, MA: MIT Press.
22. Moore, W. L. and D. R. Lehman (1989), "A Paired Comparison Nested Logit Model of individual Preference Structure, Journal of Marketing Research, 30, 171-182.
23. Rossi, P. E. and G. M. Allenby (1993), "A Bayesian Approach to Estimating Household Parameters," Journal of Marketing Research, 30, 171-182.
24. Schwartz, G. (1978), "Estimating the Dimension of a Model," Annals of Statistics, 6, 461-464.