Is negative advertising effective for female candidates? An experiment in voters' uses of gender stereotypes

Harvard International Journal of Press/Politics

Volumn 8, Issue 3, 2003, Pages 35-53

  Gordon, Ann ^a   Shafie, David M ^a   Crigler, Ann N ^b  

^a OHIO UNIVERSITY   (United States)

^b NONE

Author keywords

Gender; Negative advertising; Political campaign; Stereotypes; Women and politics

Indexed keywords

EID: 0038802474     PISSN: 1081180X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1081180X03008003003     Document Type: Review

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