Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany

International Journal of Advertising

Volumn 30, Issue 5, 2011, Pages

  Knoll, Silke ^a   Eisend, Martin ^a   Steinhagen, Josefine ^b  

^a EUROPEAN UNIVERSITY VIADRINA   (Germany)

^b Deloitte and Touche GmbH   (Germany)

Author keywords

[No Author keywords available]

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EID: 83655190515     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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