메뉴 건너뛰기




Volumn 31, Issue 3, 2012, Pages 657-679

Vanishing acts: Creative women in Spain and the United States

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84865184977     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-3-657-679     Document Type: Article
Times cited : (27)

References (57)
  • 1
    • 84993748583 scopus 로고    scopus 로고
    • Gender relations and identity at work: A case study of masculinities and femininities in an advertising agency
    • Alvesson, M. (1998) Gender relations and identity at work: a case study of masculinities and femininities in an advertising agency. Human Relations, 51(8), 967-999.
    • (1998) Human Relations , vol.51 , Issue.8 , pp. 967-999
    • Alvesson, M.1
  • 2
    • 84865182292 scopus 로고    scopus 로고
    • American Movie Classics, Available online at, accessed 2 May 2011
    • American Movie Classics (2011) Mad Men: About the show. Available online at: e-linkurlhttp://pv.ms.amctv.com:80/originals/madmen/about//url /e-link(accessed 2 May 2011).
    • (2011) Mad Men: About the Show
  • 4
    • 84865199899 scopus 로고    scopus 로고
    • Still miss understood: She is not buying your ads
    • Muse.jhy.edu, Available Online At: accessed 2 May
    • Berman, C., Fedewa, D. & Caggiano, J. (2006) Still miss understood: she is not buying your ads. Advertising & Society Review, 7(2). Available online at: muse.jhy.edu (accessed 2 May 2011).
    • (2006) Advertising & Society Review
    • Berman, C.1    Fedewa, D.2    Caggiano, J.3
  • 5
    • 49349087307 scopus 로고    scopus 로고
    • Strategies for combating gender perceptions of careers
    • Bourne, D. & Ozbilgin, M.F. (2008) Strategies for combating gender perceptions of careers. Career Development International, 13(4), 320-332.
    • (2008) Career Development International , vol.13 , Issue.4 , pp. 320-332
    • Bourne, D.1    Ozbilgin, M.F.2
  • 6
    • 38349179630 scopus 로고    scopus 로고
    • Creative women in advertising agencies: Why so few 'babes in boyland'?
    • Broyles, S.J. & Grow, J.M. (2008) Creative women in advertising agencies: why so few 'babes in boyland'? Journal of Consumer Marketing, 25(1), 4-6.
    • (2008) Journal of Consumer Marketing , vol.25 , Issue.1 , pp. 4-6
    • Broyles, S.J.1    Grow, J.M.2
  • 7
    • 67249137464 scopus 로고    scopus 로고
    • Feminist perspectives on gender and organizational research: What is and yet to be
    • D. Buchanan & A. Bryman, London: Sage Publications
    • Calás, M.B. & Smircich, L. (2009) Feminist perspectives on gender and organizational research: what is and yet to be. In: D. Buchanan & A. Bryman (eds) The Sage Handbook of Organizational Research Methods. London: Sage Publications, 246-269.
    • (2009) The Sage Handbook of Organizational Research Methods , pp. 246-269
    • Calás, M.B.1    Smircich, L.2
  • 8
    • 0032219426 scopus 로고    scopus 로고
    • Tomboy resistance and conformity: Agency in social psychological gender theory
    • Carr, C.L. (1998) Tomboy resistance and conformity: agency in social psychological gender theory. Gender and Society, 12(5), 528-553.
    • (1998) Gender and Society , vol.12 , Issue.5 , pp. 528-553
    • Carr, C.L.1
  • 11
    • 77749280443 scopus 로고    scopus 로고
    • The Hofstede model: Application to global branding and advertising strategy and research
    • de Mooij, M.K. & Hofstede, G. (2010) The Hofstede model: application to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85-110.
    • (2010) International Journal of Advertising , vol.29 , Issue.1 , pp. 85-110
    • de Mooij, M.K.1    Hofstede, G.2
  • 13
    • 85039684619 scopus 로고    scopus 로고
    • (19 November). Available online at, accessed 2 May 2011
    • Doward, J. (2000) Why ad land is still lad land (19 November). Available online at: http://www.guardian.co.uk/Archive/Article/0,4273,4093039,00.html (accessed 2 May 2011).
    • (2000) Why Ad Land is Still Lad Land
    • Doward, J.1
  • 14
    • 84865159797 scopus 로고    scopus 로고
    • Sexism in the creative department
    • Teddington, 25 July, 24
    • Dutta, K. (2008) Sexism in the creative department. Campaigns. Teddington, 25 July, 24.
    • (2008) Campaigns
    • Dutta, K.1
  • 15
    • 85039691759 scopus 로고    scopus 로고
    • El Instituto Nacional de Estadística, accessed 2 May 2011
    • El Instituto Nacional de Estadística (2009) www.ine.es (accessed 2 May 2011).
    • (2009)
  • 16
    • 85039677945 scopus 로고    scopus 로고
    • Euromonitor International for World Association of Newspapers, Passport markets database: total adspend. Available online at
    • Euromonitor International for World Association of Newspapers (2010) Passport markets database: total adspend. Available online at: http://www.portal.euromonitor.com.
    • (2010)
  • 17
    • 84865159790 scopus 로고    scopus 로고
    • Conference programme: The Romance of Marketing History 11th Conference on Historical Analysis and Research in Marketing, Michigan State University, East Lancing, Michigan
    • Foster, J.D. (2003) Caroline Robinson Jones: advertising trailblazer, entrepreneur and tragic heroine. Conference programme: The Romance of Marketing History 11th Conference on Historical Analysis and Research in Marketing, Michigan State University, East Lancing, Michigan.
    • (2003) Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine
    • Foster, J.D.1
  • 18
    • 84865169420 scopus 로고    scopus 로고
    • Advertising student career preferences: A national survey. Special Report for the
    • Fullerton, J., Kendrick A. & Frazier, C. (2009) Advertising student career preferences: a national survey. Special Report for the Journal of Advertising Education, 13(2), 70-74.
    • (2009) Journal of Advertising Education , vol.13 , Issue.2 , pp. 70-74
    • Fullerton, J.1    Kendrick, A.2    Frazier, C.3
  • 19
    • 0031092377 scopus 로고    scopus 로고
    • Creativity in conflict: The personality of the commercial creative
    • Gelade, G.A. (1997) Creativity in conflict: the personality of the commercial creative. Journal of Genetic Psychology, 158(1), 67-78.
    • (1997) Journal of Genetic Psychology , vol.158 , Issue.1 , pp. 67-78
    • Gelade, G.A.1
  • 21
    • 65449124241 scopus 로고    scopus 로고
    • Inside the locker room: Male homosociability in the advertising industry
    • Gregory, M.R. (2009) Inside the locker room: male homosociability in the advertising industry. Gender, Work and Organizations, 16(3), 323-347.
    • (2009) Gender, Work and Organizations , vol.16 , Issue.3 , pp. 323-347
    • Gregory, M.R.1
  • 22
    • 84865182284 scopus 로고    scopus 로고
    • Unspoken rules of the creative game: Insights to shape the next generation from top advertising creative women
    • muse.jhy.edu, accessed 2 May 2011
    • Grow, J.M. & Broyles, S.J. (2011) Unspoken rules of the creative game: insights to shape the next generation from top advertising creative women. Advertising & Society Review, 12(1), muse.jhy.edu (accessed 2 May 2011).
    • (2011) Advertising & Society Review , vol.12 , Issue.1
    • Grow, J.M.1    Broyles, S.J.2
  • 23
    • 38949186900 scopus 로고    scopus 로고
    • How divergent beliefs cause account team conflict
    • Hackley, C. (2003) How divergent beliefs cause account team conflict. International Journal of Advertising, 22(3), 313-331.
    • (2003) International Journal of Advertising , vol.22 , Issue.3 , pp. 313-331
    • Hackley, C.1
  • 24
    • 38949101089 scopus 로고    scopus 로고
    • The trouble with creatives: Negotiating creative identity in advertising agencies
    • Hackley, C. & Kover, A.J. (2007) The trouble with creatives: negotiating creative identity in advertising agencies. International Journal of Advertising, 26(1), 63-78.
    • (2007) International Journal of Advertising , vol.26 , Issue.1 , pp. 63-78
    • Hackley, C.1    Kover, A.J.2
  • 25
    • 0014096601 scopus 로고
    • Sex differences in creative style
    • Helson R. (1967) Sex differences in creative style. Journal of Personality, 35(2), 214-233.
    • (1967) Journal of Personality , vol.35 , Issue.2 , pp. 214-233
    • Helson, R.1
  • 26
    • 16244414565 scopus 로고    scopus 로고
    • That's who I wanted to be: The politics and production of desire within Nike advertising to women
    • Helstein, M. (2003) That's who I wanted to be: the politics and production of desire within Nike advertising to women. Journal of Sport and Social Issues, 27, 276-292.
    • (2003) Journal of Sport and Social Issues , vol.27 , pp. 276-292
    • Helstein, M.1
  • 27
    • 85039692211 scopus 로고    scopus 로고
    • El significado del trabajo para los futuros publicitarios. Un análisis desagregado por sexo
    • Hernández, A., Martín, M. & Beléndez, M. (2008) El significado del trabajo para los futuros publicitarios. Un análisis desagregado por sexo. Revista Latina de Comunicación, 63, 331-340.
    • (2008) Revista Latina De Comunicación , vol.63 , pp. 331-340
    • Hernández, A.1    Martín, M.2    Beléndez, M.3
  • 28
    • 0011657908 scopus 로고
    • Role-based models of advertising creation and production
    • Hirschman, E.C. (1989) Role-based models of advertising creation and production. Journal of Advertising, 18(4), 42-53.
    • (1989) Journal of Advertising , vol.18 , Issue.4 , pp. 42-53
    • Hirschman, E.C.1
  • 30
    • 77749280439 scopus 로고    scopus 로고
    • Insights for project GLOBE: Extending global advertising research through a contemporary framework
    • House, R.J., Quigley, N.R. & de Luque, M.S. (2010) Insights for project GLOBE: extending global advertising research through a contemporary framework. International Journal of Advertising, 29(1), 111-139.
    • (2010) International Journal of Advertising , vol.29 , Issue.1 , pp. 111-139
    • House, R.J.1    Quigley, N.R.2    de Luque, M.S.3
  • 31
    • 0001833336 scopus 로고
    • Homophily and differential returns: Sex differences in network structure and access in an advertising firm
    • Ibarra, H. (1992) Homophily and differential returns: sex differences in network structure and access in an advertising firm. Administrative Science Quarterly, 37(3), 422-447.
    • (1992) Administrative Science Quarterly , vol.37 , Issue.3 , pp. 422-447
    • Ibarra, H.1
  • 33
    • 85039678777 scopus 로고    scopus 로고
    • Pink-collar workers fight to leave 'ghetto'
    • 8 January. Available online at, accessed 2 May 2011
    • Kleiman, C. (2006) Pink-collar workers fight to leave 'ghetto'. Seattle Times, 8 January. Available online at: http://seattletimes.nwsource.com/html/businesstechnology/2002727003_kleiman08.html?syndication=rss (accessed 2 May 2011).
    • (2006) Seattle Times
    • Kleiman, C.1
  • 35
    • 24644505418 scopus 로고    scopus 로고
    • What is creative to whom and why? Perceptions in advertising agencies
    • Koslow, S. & Sasser, S.L. (2003) What is creative to whom and why? Perceptions in advertising agencies. Journal of Advertising Research, 43, 96-110.
    • (2003) Journal of Advertising Research , vol.43 , pp. 96-110
    • Koslow, S.1    Sasser, S.L.2
  • 36
    • 84859091293 scopus 로고    scopus 로고
    • New century, same story. Women scarce when Adweek ranks 'best spots'
    • Mallia, K.L. (2008) New century, same story. Women scarce when Adweek ranks 'best spots'. Journal of Advertising Education, 12(1), 5-14.
    • (2008) Journal of Advertising Education , vol.12 , Issue.1 , pp. 5-14
    • Mallia, K.L.1
  • 37
    • 84865182286 scopus 로고    scopus 로고
    • Rare birds: Why so few women become ad agency creative directors
    • muse.jhu.edu (accessed 2 May 2011)
    • Mallia, K.L. (2009) Rare birds: why so few women become ad agency creative directors. Advertising & Society Review, 10/3, muse.jhu.edu (accessed 2 May 2011).
    • (2009) Advertising & Society Review , vol.10 , Issue.3
    • Mallia, K.L.1
  • 38
    • 85055360190 scopus 로고    scopus 로고
    • La mujer en la industria publicitaria. La segregación vertical en la comunicación comercial: Techo de cristal y suelo pegajo
    • Martín, M. (2007) La mujer en la industria publicitaria. La segregación vertical en la comunicación comercial: techo de cristal y suelo pegajo. ZER, 12, 429-452.
    • (2007) ZER , vol.12 , pp. 429-452
    • Martín, M.1
  • 39
    • 85039683412 scopus 로고    scopus 로고
    • Competencias directivas en el sector publicitario. Diferencias en la percepción por generación y por sexo
    • Martín, M., Hernández, A. & Beléndez, M. (2009) Competencias directivas en el sector publicitario. Diferencias en la percepción por generación y por sexo. Revista Latina de Comunicación, 64, 233-242.
    • (2009) Revista Latina De Comunicación , vol.64 , pp. 233-242
    • Martín, M.1    Hernández, A.2    Beléndez, M.3
  • 40
    • 68949170849 scopus 로고    scopus 로고
    • The elephant in the room? Class and creative careers in British adverting agencies
    • McLeod, C., O'Donohoe, S. & Townley, B. (2009) The elephant in the room? Class and creative careers in British adverting agencies. Human Relations, 62(7), 1011-1039.
    • (2009) Human Relations , vol.62 , Issue.7 , pp. 1011-1039
    • McLeod, C.1    O'Donohoe, S.2    Townley, B.3
  • 41
    • 84865199894 scopus 로고    scopus 로고
    • Naked ambition
    • 13 July, accessed 2 May 2011
    • Michaels, A. (2007) Naked ambition. Financial Times, 13 July, www.ft.com (accessed 2 May 2011).
    • (2007) Financial Times
    • Michaels, A.1
  • 43
  • 45
    • 33747164886 scopus 로고    scopus 로고
    • Pleasure at work? Gender, consumption and work-based identities in the creative industry
    • Nixon, S. & Crew, B. (2006) Pleasure at work? Gender, consumption and work-based identities in the creative industry. Consumption
    • (2006) Consumption
    • Nixon, S.1    Crew, B.2
  • 46
    • 85050168974 scopus 로고    scopus 로고
    • Sex structure of occupations in the advertising industry: Where are the female ad practitioners?
    • Pueyo Ayhan, N. (2010) Sex structure of occupations in the advertising industry: where are the female ad practitioners? Observatorio Journal, 4(3), 243-267.
    • (2010) Observatorio Journal , vol.4 , Issue.3 , pp. 243-267
    • Pueyo, A.N.1
  • 47
    • 0000137631 scopus 로고    scopus 로고
    • Constructing tourism landscapes-gender, sexuality and space
    • Pritchard, A. & Morgan, N.J. (2000) Constructing tourism landscapes-gender, sexuality and space. Tourism Geographies, 2(2), 115-139.
    • (2000) Tourism Geographies , vol.2 , Issue.2 , pp. 115-139
    • Pritchard, A.1    Morgan, N.J.2
  • 50
    • 0003282662 scopus 로고
    • Toward a theory of creativity
    • A. Anderson (ed.), New York, NY: Harper
    • Rogers, C.R. (1959) Toward a theory of creativity. In: A. Anderson (ed.) Creativity and its Cultivation. New York, NY: Harper, 69-82.
    • (1959) Creativity and Its Cultivation , pp. 69-82
    • Rogers, C.R.1
  • 52
    • 85039679072 scopus 로고    scopus 로고
    • the Center for American Progress, The Shriver Report: a woman's nation changes everything. Available online at, (accessed 2 May 2011)
    • Shriver, M. & the Center for American Progress (2009) The Shriver Report: a woman's nation changes everything. Available online at: http://www.americanprogress.org/issues/2009/10/womans_nation.html (accessed 2 May 2011).
    • (2009)
    • Shriver, M.1
  • 54
    • 67650598167 scopus 로고
    • Speculations on the future of advertising research
    • Stewart, D.W. (1992) Speculations on the future of advertising research. Journal of Advertising, 21(3), 1-18.
    • (1992) Journal of Advertising , vol.21 , Issue.3 , pp. 1-18
    • Stewart, D.W.1
  • 55
    • 18744394702 scopus 로고    scopus 로고
    • Moving international advertising research forward: A new research agenda
    • Taylor, C.R. (2005) Moving international advertising research forward: a new research agenda. Journal of Advertising, 34(1), 7-16.
    • (2005) Journal of Advertising , vol.34 , Issue.1 , pp. 7-16
    • Taylor, C.R.1
  • 56
    • 77749337611 scopus 로고    scopus 로고
    • Editorial: Towards stronger theory development in international advertising research
    • Taylor, C.R. (2010) Editorial: towards stronger theory development in international advertising research. International Journal of Advertising, 29(1), 9-14.
    • (2010) International Journal of Advertising , vol.29 , Issue.1 , pp. 9-14
    • Taylor, C.R.1
  • 57
    • 84952231012 scopus 로고
    • Creativity in advertising: Creativity in the journal of advertising
    • Zinkhan, G.M. (1993) Creativity in advertising: creativity in the journal of advertising. Journal of Advertising, 22(2), 1-3.
    • (1993) Journal of Advertising , vol.22 , Issue.2 , pp. 1-3
    • Zinkhan, G.M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.