Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

International Journal of Advertising

Volumn 31, Issue 1, 2012, Pages

  Chia, Stella C ^a   Chay, Yuen Ting ^b   Cheong, Poh Kwan ^b   Cheong, Wai Yin ^b   Sok, K ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84857392543     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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