Inpatriate marketing managers: Issues associated with staffing global marketing positions

Journal of International Marketing

Volumn 19, Issue 4, 2011, Pages 1-16

  Moeller, Miriam ^a,d   Harvey, Michael ^b,c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF MISSISSIPPI   (United States)

^c BOND UNIVERSITY   (Australia)

^d UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Global marketing; Global marketing mind set; Inpatriate marketing manager; Liability of foreignness; Pluralistic marketing perspective

Indexed keywords

EID: 84855379479     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0031     Document Type: Article

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