International Marketing Standardization: A Meta-Analytic Estimation of Its Antecedents and Consequences

Management International Review

Volumn 53, Issue 5, 2013, Pages 711-739

  Tan, Qun ^a   Sousa, Carlos M P ^a  

^a DURHAM UNIVERSITY   (United Kingdom)

Author keywords

International marketing program standardization; International performance; Meta Analysis; Path dependence theory

Indexed keywords

EID: 84889642908     PISSN: 09388249     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11575-013-0172-5     Document Type: Article

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