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Volumn 43, Issue 5-6, 2009, Pages 794-825

Structure of marketing decision making and international marketing standardisation strategies

Author keywords

Decision making; International marketing; Standardization

Indexed keywords


EID: 69849100190     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910947052     Document Type: Article
Times cited : (34)

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