A comparative study of consumers' green practice orientation in India and the United States: A study from the restaurant industry

Journal of Foodservice Business Research

Volumn 11, Issue 3, 2008, Pages 269-285

  Dutta, Kirti ^a   Umashankar, Venkatesh ^a   Choi, Gunae ^b   Parsa, H G ^c  

^a Indian Institute of Management of Technology (IIMT)   (India)

^b Johnson Wales University   (United States)

^c UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Consumer behavior; Cultural differences; Environment; Green practices; Restaurants

Indexed keywords

EID: 67650047004     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1080/15378020802316570     Document Type: Article

References (38)

1. Aaker, D. (1996). Building Strong Brands, New York: The Free Press.
2. Allen, J., & Root, J. (2004). The new brand tax. Wall Street Journal, September 7, p. B2.
3. Arnold, S., & Handelman, J. (1999). The role of marketing actions with a social dimension: Appeals to the institutional environment. The Journal of Marketing, 63(3), 33-48.
4. Bhattacharya, B. C., & Sen, S. (2004). Doing better at doing good: When, why and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-19.
5. Blandford, D. (1984). Changes in food consumption patterns in the OECD area. European Review of Agricultural Economics, 11, 43-65.
6. Blisard, N., Lin, B., Cromartie, J., & Ballenger, N. (2002). America's changing appetite: Food consumption and spending to 2020. Food Review, 25(1), 2-9.
7. Bohlen, G., Diamantopolous, A., & Schlegelmilch, B. (1993). Consumer perceptions of the environmental impact of an industrial service. Marketing Intelligence & Planning, 11(1), 37-48.
8. Brown, T. J., & Dacin, P.A. (1997). The company and the product: Corporate associations and consumer product response. Journal of Marketing, 61(January), 68-84.
9. Cavanaugh, B. (2004). Organic. Nation's Restaurant News, 38(25), 42.
10. Celsi, R., & Olson, J. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, (September), 210-224.
11. Commission of the European Communities, Promoting a European framework for corporate social responsibility, green paper (Brussels: European Commission, 2001).
12. Consumer Goods Forecast Asia & Australasia. December 2005, 44-53.
13. Creyer, E., & Ross, W. T. (1996). The impact of cooperate behavior on perceived product value. Marketing Letter, 7(2), 173-185.
14. David, V. (2005). The Low Value of Virtue. Harvard Business Review, 83(6), 26.
15. Davis, D. E., & Stewart, H. (2002). Changing consumer demands create opportunities for U.S. food system. Food Review, 25(1), 19-23.
16. Economist Intelligence Unit (2004). Retrieved July 8, 2004, from www.eiu.com
17. Energy Services and Telecom Report (1998, March 27). Booming "Green power" market makes PG&E reconsider residentials, 5-6.
18. Folkes, V. S., & Kamins, M. A. (1999). Effects of information about firms' ethical and unethical actions on consumers' attitudes. Journal of Consumer Psychology, 8(3), 243-259.
19. Granzin, K., & Olsen, J. (1991). Characterizing participants in activities protecting the environment: A focus on donating, recycling, and conservation behaviors. Journal of Public Policy and Marketing, 10(2), 1-27.
20. Kangun, N., Carlson, L., & Grove, S. J. (1991). Environmental advertising claims: A preliminary investigation. Journal of Public Policy and Marketing, 10(Fall), 47-58.
21. Lord, K. R., Parsa, H. G., & Putrevu, S. (2004). Environmental and social practices: Consumer attitude, awareness and willingness to pay. In D. Scammon, M. Mason, & R. Mayer (Eds.), Marketing and Public Policy: Research Reaching New Heights (25-28). Salt Lake City, UT: American Marketing Association.
22. Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: an integrative framework. Journal of the Academy of Marketing Science, 32(1), 3-17.
23. Miller, K. E., & Sturdivant, F. D. (1977). Consumer responses to socially questionable corporate behavior: An empirical test. Journal of Consumer Research, 4(June), 1-7.
24. Mohr, L. D., Webb, J., & Harris, K. E. (2001). Do customers expect companies to be socially responsible? The impact of CSR on buying behavior. The Journal of Consumer Affairs, 35(1), 19-32.
25. Mohr, L., & Webb, D. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39(1), 20-37.
26. Murray, K. B., & Vogel, C. M. (1997), Using a hierarchy of effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts. Journal of Business Research, 38(2), 141-159.
27. Nayga, J. R. (2000). Nutritional knowledge, gender, and food label use. The Journal of Consumer Affairs, 34(1), 97-103.
28. Choi, G., & Parsa, H. G. (2006). Green Practices II: Measuring managers' psychological attributes & willingness to charge for Green practices. Paper presented at Hospitality and Tourism Graduate Student Education and Research Conference, Seattle, WA.
29. Regmi, A. (2001). Changing structure of global food demand and trade. Review of Agricultural Economics Agriculture and Trade Report, 11, 43-65.
30. Sarin, S., & Barrows, C. (2006). An examination of current food and beverage trends in India and an assessment of potential demand for luxury food and beverage products: Implications for managers. Journal of Services, Special Issue, 217-237.
31. Sengupta, A. (1995). Financial sector and economic reforms in India. Economic and Political Weekly. Retrieved July 8, 2004, from www.state.gov
32. Smith, S. M., & Alcorn, D. S. (1991). Cause marketing: A new direction in the marketing of corporate social responsibility, Journal of Consumer Marketing, 8(3), 19-35.
33. Smith, C. (2003). Corporate social responsibility: Whether or how? California Management Review, 45(Summer), 52-76.
34. Springen, K., & Miller, A. (1991,). Doing the right things. Newsweek, 42.
35. Stodder, G. S. (1998, July). Goodwill hunting. Entrepreneur, 118-121.
36. Watson, A. (2002, October 17). "Organic" label frustrates small farmers. Knight Ridder Tribune Business News, p. 1.
37. Webster, F. E., (1975). Determining the characteristics of the socially conscious consumer. Journal of Consumer Research, December, 188-196.
38. Willifer, M. (2005). Comment corporate social responsibility: Ensure brands talk responsibly - or make CSR a waste of time. Marketing Week, 28(24), 9.