It's not easy being green...or is it? a content analysis of environmental claims in magazine advertisements from the United States and United Kingdom

Environmental Communication

Volumn 6, Issue 4, 2012, Pages 423-440

  Baum, Lauren M ^a,b  

^a The University of North Carolina at Chapel Hill   (United States)

^b Climate Nexus   (United States)

Author keywords

Advertising; Corporate Responsibility; Environmental Communication; Greenwashing; Sustainability Communications

Indexed keywords

EID: 84871270697     PISSN: 17524032     EISSN: 17524040     Source Type: Journal    
DOI: 10.1080/17524032.2012.724022     Document Type: Article

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