Do all advertising appeals influence consumer purchase decision: An exploratory study

Global Business Review

Volumn 10, Issue 1, 2009, Pages 33-43

  Verma, Sanjeev ^a  

^a NATIONAL INSTITUTE OF INDUSTRIAL ENGINEERING NITIE   (India)

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EID: 65149095686     PISSN: 09721509     EISSN: 09730664     Source Type: Journal    
DOI: 10.1177/097215090801000102     Document Type: Article

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