Predispositions toward green issues: The potential efficacy of advertising appeals

Journal of Current Issues and Research in Advertising

Volumn 18, Issue 1, 1996, Pages 67-79

  Stafford, Marla Royne ^a   Stafford, Thomas F ^b   Chowdhury, Jhinuk ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b CAMERON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993063617     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1996.10505041     Document Type: Article

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