The Role of Codes of Conduct in the Advertising Self-Regulatory Framework

Journal of Macromarketing

Volumn 20, Issue 2, 2000, Pages 155-166

  Harker, Debra ^a   Harker, Michael ^b  

^a KPMG Peat Marvick Management Consultants ^*  (United Kingdom)

^b UNIVERSITY OF THE SUNSHINE COAST   (Australia)

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EID: 84992904504     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146700202005     Document Type: Article

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